Microcasting & Streaming Ads: The New Frontier for Law Firm Marketing (feat. Rob Simpson)

Welcome to Legal Late Night! In this episode, host Jared Correia says goodbye to an '80s-inspired era and says hello to the future of high-precision advertising.

First, Jared dives into the massive series finale of Stranger Things 5. He breaks down the Duffer Brothers’ landing of the plane, from Will Byers’ cathartic coming-out moment to the controversial "plot armor" of the main cast. He also previews the new HBO It prequel series, Welcome to Derry, and discusses why Bill Skarsgård’s Pennywise is the definitive version of the character.

Then, we are joined by Rob Simpson, CEO and Founder of Waverider Communications. Rob shares his systematic "One Cup of Coffee" approach to networking that has sustained his business for 14 years. He also provides a deep dive into Streaming Advertising (Microcasting)—explaining how law firms can now target specific demographics and zip codes on platforms like Hulu and Paramount+ for a fraction of the cost of traditional broadcast TV.

Finally, stay tuned for the Counter Program: "Holidays on Holiday." Jared tests Rob’s bullshit detector with a list of real and fake winter holidays. Does National Emo Day actually exist? Is there a festival for the souls of dead whales? Find out!

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• (00:00) - Intro: Stranger Things & "It" Prequels
• (01:07) - Stranger Things 5: Spoilers & Season Breakdown
• (04:53) - Character Development: Why Vecna and Will Byers Matter
• (10:44) - The Finale: Lore vs. Characters
• (13:53) - Welcome to Derry: Stephen King’s New Prequel Series
• (16:04) - Pennywise is Back: Bill Skarsgård’s Performance
• (18:55) - Introducing Guest: Rob Simpson (WaveRider Communications)
• (19:47) - Sales 101: The "Mashed Potato Ear" Era of Cold Calling
• (23:08) - "One Cup of Coffee": A Better Way to Network
• (26:58) - Client Genealogy: Analyzing Where Your Business Comes From
• (29:29) - Selling Yellow Pages & The Opening Night of the WB
• (34:42) - From Corporate Sales to Entrepreneurship: The Avengers Model
• (38:52) - Advertising on Streaming: Hulu, Paramount+, and Beyond
• (41:05) - Microcasting: Targeting Specific Demographics
• (44:51) - Own Your Zip Code: Competing with Morgan & Morgan
• (48:36) - Content Production: Making High-Quality Commercials
• (51:56) - Counter Program: "Holidays on Holiday"
• (53:26) - The Festivus Pole
• (54:34) - The Feast of the Long Shadow
• (57:02) - The Festival for the Souls of Dead Whales
• (58:34) - Zamenhof Day & The Global Esperanto Community
• (59:56) - Is National Emo Day Real?
• (01:01:40) - International Optimists Day
• (01:02:31) - Conclusion & Outro