two & a half gamers JigSolitaire Review: The Jigsaw “Solitaire” ad-monetization monster
JigSolitaire might be the most deceptive (and brilliant) ad-monetized puzzle game of 2025.
Zero solitaire.
Full jigsaw.
11M downloads.
2.3M DAU.
$0 IAP.
$130k–$150k/day in ads.
We break down how Gaming Cat pulled it off.
What you’ll learn
• Why this “Solitaire” game contains no solitaire
• How the jigsaw core is polished enough to scale
• Why auto-fuse, auto-switch & level pacing matter
• How banners + interstitials = $100k/day
• Why the game’s UA is pure bait-and-switch genius
• Why the lack of creatives is shocking
• Why AppLovin upload-only is printing money
• How this scales in 2025’s ad econ
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA
Chapters
00:00 — JigSolitaire intro
03:00 — Gameplay & fusing
05:40 — Monetization
09:40 — Daily challenge & albums
15:00 — UA, creatives & scaling
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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