248 - The Attribution Mirage Greatest Hits

In this episode, we pulled together some of the greatest hits of our talks on The Attribution Mirage. We start with an early episode of Demand Gen Live where we began experimenting with required open text fields comparing where customers said they found us and what software was telling us. After the explanation of the initial experiment and results, we skip forward several months where we share 20 real-life examples comparing software vs self-reported attribution. Finally, we end the episode by sharing some of the best practices when implementing self-reported attribution to get the best results, without biasing the data.