Breaking Down Target's New SoHo Concept Store | Fast Five Shorts

This segment of the Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, analyzes Target's new permanent Soho store featuring "The Drop" rotating seasonal styles, a Broadway Beauty Bar, and influencer-curated selections.

Anne sees potential if Target can solve the technology and operational challenges needed to scale this concept, especially as Ulta departs Target stores. Chris pushes back hard, calling it "pure PR sizzle" that's designed for Instagram photos rather than operational scalability. The debate gets heated as they discuss whether New York City is the right testing ground.

⏩ Tune in for the full episode here: https://youtu.be/RjBUyfWgxzY

#Target #TargetSoho #retailinnovation #storeconcept #experientialretail #retailstrategy #omnichannel

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