
Campaign Trend Podcast
Building Audiences and Content in the Political Media Industry – Bubba Atkinson (Monarch Media Ventures)
Sep 27, 2023
Bubba Atkinson, Co-founder of Monarch Media Ventures, discusses the gap in political media, the rise of niche content, the impact of technology, and the evolution of online fundraising in the political media industry.
29:57
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Quick takeaways
- The importance of presenting conservative media in a non-combative way and offering a simple, unbiased email product for conservatives.
- The shift in media consumption towards niche content and the value of curation and repackaging existing content in politics.
Deep dives
The Need for Non-Combative Conservative Media
In this podcast episode, Bubba Atkinson discusses the importance of presenting conservative media in a non-combative way. He highlights the skewed left-leaning bias of the mainstream media and the limitations of existing conservative outlets like Daily Wire. Bubba argues for the existence of a simple, reasonable email product for conservatives that offers a consistent, unbiased perspective. He emphasizes the value of approaching content creation from the audience's perspective and curating existing content to provide a resource that is approachable and informative.
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