Building Audiences and Content in the Political Media Industry – Bubba Atkinson (Monarch Media Ventures)
Campaign Trend Podcast
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Evolution of Online Fundraising and Early Trends in Digital Media in Politics
This chapter explores the evolution of online fundraising in the political media industry, emphasizing the transition from hyperbolic urgent emails to the need for compelling reasons to give. It also discusses early trends in digital media and social media content that may influence the 2024 election and the shift towards more direct-to-consumer political campaigning.
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