That Entrepreneur Show Eric Cook on Transforming Industries, Mastering AI, and Building Brands Beyond Banking
As we kick off August, prepare to dive deep into the digital revolution with a true pioneer! We're thrilled to host Eric Cook, your quintessential "recovering banker" turned award-winning digital advocate and entrepreneur. After a successful 15-year career in community banking, Eric made the bold leap in 2007, founding WSI Digital – now recognized as the 2024 WSI Agency of the Year and 2024 International Franchise Association Franchisee of the Year. Eric isn't just a digital enthusiast; he's co-authored three best-selling "Digital Minds" books and is reshaping how industries, especially banking, connect and engage online.
Eric's unique journey offers unparalleled insights into navigating digital disruption and embracing emerging technologies like AI. Through WSI, he empowers community banks nationwide to achieve digital mastery, social media savvy, and an unbeatable online presence. Beyond client work, his passion for fostering growth shines through TheLinkedBanker.com, an exclusive mastermind hub where banking pros refine their digital skills and personal branding. As a faculty member at leading banking schools, Eric is actively shaping the future of finance, one digital strategy at a time.
In this powerful episode, Eric will share real-world strategies and practical tips on:
- His remarkable transition from a traditional banker to an award-winning digital agency founder.
- Overcoming common challenges for established industries adopting digital marketing strategies.
- How to build authentic online connections and master personal branding.
- The transformative role of AI in the future of community banking, and how to leverage these opportunities.
- Practical advice for entrepreneurs in any industry hesitant about fully embracing digital marketing and new technologies.
Whether you're looking to disrupt a traditional market, enhance your brand's digital footprint, or confidently leverage AI for growth, Eric's blend of expertise, engaging storytelling, and entrepreneurial spirit makes this a truly unmissable conversation for visionary leaders across all sectors.
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Show Partners:
Coming Alive Podcast Production: www.comingalivepodcastproduction.com
John Ford's Empathy Card Set and App: https://www.empathyset.com/
Music Credits: Copyright Free Music from Adventure by MusicbyAden.