CONEX S12: Why You're Probably Approaching Experience All Wrong

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Experience Show Podcast to discuss optimizing experience for your audience.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• The three questions you should be asking your audience after they engage with your content.
• Shocking research about how most marketers are approaching experiences.
• Why surveys alone won't cut it when it comes to gathering experience data.
• Where to start when revamping your experiences.
• The case for a Chief Experience Officer.
• Who should own the customer journey map.
• A preview of Mat's upcoming keynote at Conex 2019!

Resources

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Learn more from Salesforce Research.

Visit contentexperienceshow.com for more insights from your favorite content marketers.