The Best Ever CRE Show JF 4093: Ads, Email and AI Voice That Actually Converts ft. Jeffrey Brogger
Nov 18, 2025
Jeffrey Brogger, an AI strategist and founder of JJB Industries, shares his expertise in AI-powered marketing automation. He reveals innovative ways to reactivate 'dead' leads through AI voice agents that facilitate natural conversations and identify buying signals. Brogger discusses the importance of tailored tech stacks, using tools like VAPI and Twilio for cost-effective solutions. He also outlines a comprehensive omnichannel strategy to engage dormant contacts, blending ads, email, and AI automation to boost conversions.
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From Door-to-Door Sales To AI Marketing
- Jeffrey Brogger transitioned from direct sales (Cutco knives) to marketing and built automated lead-generation systems.
- He developed MLS-tied chatbots and moved into offering AI marketing consulting for real estate clients.
AI Voice Revives Dead Contacts
- AI voice can revive large inactive databases by holding natural two-way conversations and surfacing real buying signals.
- Brogger reports it sifts through non-interested contacts and surfaces the small percent who request human follow-up.
Qualify At Scale Then Handoff
- Use AI voice to qualify interest at scale and hand off only genuinely interested contacts to human reps.
- Expect roughly 0.5% conversion to 'interested' from high-volume dialing and then prioritize live follow-up.
