Grow Your Video Business 336. Facial Coding and Emotional Intelligence in Business and Filmmaking: An Interview with Dan Hill
Have you ever wanted the superpower to be able to tell what people really think and feel about you? Facial Coding is the next best thing! People lie with their words all of the time and will often tell you what they think you want to hear. But on today’s episode, Dan Hill shares some of the tricks that he has learned over years of working as a facial coding expert that will help you cut through these lies and get to the truth. Being able to understand what people really think by understanding their facial expressions can give you insight that will help you land more clients, preserve good business relationships, build a healthy team, and so much more. It’s more than just about reading facial cues, it’s about having the emotional intelligence to truly understand the people around you and how they feel!
Key Takeaways- Being able to read how people truly feel is essential to all aspects of running a business - the key to this is understanding facial cues.
- Listen with your eyes to how people are responding to what you are saying and/or doing. Make the necessary adjustments to get the response that you desire from them.
- People don’t make decisions without proper emotional engagement.
- Use faces properly in your films to provoke the emotional reaction that you aim to achieve.
Dan Hill is an internationally-recognized expert on the role of emotions in business, politics and sports among other realms. In 1998 he founded Sensory Logic, a market research firm that specializes in the use of facial coding to capture and quantify people's emotional responses to sundry stimuli. The company has done work for over 50% of the world's top 100 B2C advertisers. Dan is the author of 10 books, has spoken to audiences in over 25 countries and has been a pundit for CNN, Fox, MSNBC, et cetera on presidential candidates. His work for pro and Division 1 NCAA teams led to a front-page profile in The New York Times.
In This Episode- [00:00] Welcome to the show!
- [03:09] Meet Dan Hill
- [04:56] What does Dan do?
- [10:50] Baseball cards
- [11:44] Cracking the code of smiles
- [22:34] Hacking a pitch meeting
- [28:04] Keeping audience engagement
- [32:31] Understanding faces in filmmaking
- [36:53] The element of fear
- [38:26] Final thoughts
- [39:42] Connect with Dan
- [40:46] Outro
“Ultimately in business you sell hope and happiness, and the hope is about the prospect of happiness.” [23:47] - Dan Hill
“Actions speak louder than words, and in your face you show behavior, you show action.” [25:54] - Dan Hill
“Listening with your eyes at what are they doing, how are they responding with their face?” [38:55] - Ryan Koral
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