246: The Missing Stage That Turns Customers Into Superfans

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When Word of Mouth Isn’t Enough: Activating the Advocacy Stage

If you’ve ever wondered why your offers aren’t spreading, even when people love them, it might be because you haven’t fully activated the advocacy stage in your business. This is the final, often-missing piece that shifts growth from effortful to exponential.

In this episode, I walk you through what the advocacy stage actually is (hint: it’s not just testimonials and luck), and why it’s a critical part of the Creator’s Growth Flywheel. I’ll share the two essential elements most businesses miss, how to turn happy customers into repeat buyers and brand champions, and exactly what to implement to make sharing effortless. We also look ahead to why this matters even more in 2026 and how you can get started today with just one small change.

What You’ll Learn:

• What advocacy really means in a scalable business
• The difference between passive and active advocacy
• Why most businesses struggle to generate organic referrals
• How to build advocacy into your customer experience
• Simple ways to make sharing your offer easy and natural
• Why trust and social proof matter more than ever in 2026
• A practical first step you can take this week to activate advocacy

This episode might just be the missing link in your growth strategy. If you’ve built great offers but aren’t seeing the momentum you’d expect, this could be the fix. Tune in and see how advocacy could change everything for your business.

Mentioned in this episode:

Creator's MBA Lab

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