James Evans: The Future of User Activation

It is increasingly hard to win the minds and hearts in an increasingly competitive SaaS arena. People now use so many different SaaS apps they won't tolerate bad UX and learn each in detail.

This is why it is more mission-critical than ever to activate the users we acquired and lead them toward their optimal user experience.

There is no one-size-fits-all solution.

Standard popups, emails, and push notifications get ignored.

Best-in-class SaaS companies use personalized onboarding experiences.

However, not everyone has Amazon or Netflix machine learning capacities for mass personalization.

How can you build meaningful, personalized product activation experiences for users that will make their day instead of annoy them?

James Evans, co-founder and CEO of CommandBar, an AI-powered User Assistance platform used by Clearbit, AngelList, Convertkit, Hashicorp, Gusto, 6sense, Netlify, Launchdarkly and many others. The team served 20M end users in merely four years, supported by $24M capital from Insight, Itai Tsiddon, Thrive, and YC.

James and I discussed the future of activation and how to craft Go-to-market strategies for AI-first products.

Links:

https://www.commandbar.com/

https://www.linkedin.com/in/james-evans-7086b3126/

James shared his thoughts on positioning and category creation on Kyle Poyar’s Substack Growth Unhinged: https://www.growthunhinged.com/p/category-creation

CommandBar’s pitch deck (also featured by TechCrunch): https://www.commandbar.com/blog/commandbars-seed-deck/

How James thinks about pricing for SaaS AI products: https://www.commandbar.com/blog/ai-saas-pricing/

--

GTM Strategist: 

⁠⁠⁠⁠⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠https://www.linkedin.com/in/majavoje/⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠