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6min chapter
James Evans: The Future of User Activation
GTM Strategist Podcast
Navigating Horizontal Outreach Challenges
This chapter explores the complexities of outreach campaigns for horizontally focused products, emphasizing the diverse buyer spectrum in B2B and B2C markets. It highlights the need for clear positioning and social proof tailored to specific industries to enhance product growth and engage varied audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode