Paris Talks Marketing

Revolutionizing Coding Education for Kids with Tynker's Lomit Patel

Feb 2, 2023

36:49

Lomit Patel is the Chief Growth Officer of Tynker, part of BYJU'S, the world's largest edtech company. Tynker is one of the pioneers in coding and ed tech learning for kids, boasting 60 million users across 150 countries.

With 20 years of experience helping startups grow into successful businesses, Lomit has previously played a critical role in scaling growth startups such as Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and IMVU (#2 top-grossing gaming app).

Lomit is a public speaker, author, and advisor with numerous accolades and awards throughout his career. He's been recognized as a Mobile Hero by Liftoff.

He recently published his book, "Lean AI," which is part of Eric Ries' "The Lean Startup" series.

The book provides practical advice on how innovative startups use artificial intelligence and automation to grow.

Join us in our #100th episode, as we delve into the world of kids' coding. We'll decode the strategy behind Tynker's successful marketing approach.

Learn how to harness the power of user data in your ad campaigns. Plus, discover the transformative impact of customer education.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Lomit and Paris discussed in this episode:

• (6:02) Tynker's marketing approach behind its kids' coding software

• (7:49) When to draw the line from a freemium to an upgraded paid version of your SaaS product

• (8:27) How to introduce the paywall to your freemium SaaS product

• (9:14) How to choose the right pricing for your SaaS product

• (12:51) How to power your ads with your users' data at different stages of the buyer's journey

• (18:03) Why educating customers is a game-changer

• (21:12) How to grow to have healthy customer LTVs

• (25:55) How to increase the conversion rate of free to paid users

• (29:28) How to encourage users to create UGC