Question: What do the online business industry and cults have in common?

Answer: Way more than you think. 

For as long as I can remember I’ve been fascinated by cults so when I discovered two NXIVM Docuseries — Seduced and The Vow — of course I was going to watch. 

But then something happened that I wasn’t entirely expecting. I saw so many clear parallels between what was being shared on-screen, and what I see every day running a business in the online business industry. Which is where this new podcast episode and essay comes in. 

In this episode I’m sharing six lessons from both Seduced and The Vow that are directly applicable to online businesses.  What I have to say may surprise you and make you think a little more about these seemingly harmless tactics used by celebrity entrepreneurs. You can listen to this on the BS-Free Service Business Show or read the full essay here: 

https://smallbusinessboss.co/problems-with-online-business/