Staying Solo

If your business looks solid on paper but still feels harder than it should—this episode is for you. It’s probably not your pricing or your offers. It’s your strategy—and it’s out of sync with your real life. Just because it used to work doesn’t mean it still does.  In this episode, we’re digging into why your current strategy might be holding you back—and how to reset it for 2025 and beyond. Topics discussed in this episode include: Why your business might feel more complicated than it should—even if it looks successful on the outside. What the strategy gap is and how it quietly derails even experienced solo business owners. Signs your current strategy is outdated, misaligned, or actively working against you. Why scaling, hiring, or launching something new won’t fix a broken strategy. How strategy fleas—hand-me-down advice from courses, coaches, and internet gurus—keep you stuck. The five layers of the Strategy Stack and how they shape your entire business. A practical self-check to spot strategy misalignment fast How do you know when it’s time to reset vs. when to refine?  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  Check out the new free training Reset Era: Earn More Without Working More: www.bsfreebusiness.com/reset  If you enjoyed today's episode, please:. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolor Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo

From the outside, your business looks great, but inside, you’re barely hanging on. You’re booked, making good money, and clients are happy… but you’re exhausted, skipping lunch, and running on fumes. That’s what I call the sustainability ceiling—when your business works, but only if you’re at 100% all the time. In this episode, we’re digging into what that really means and why the solution isn’t scaling, hiring, or launching something new. Topics discussed in this episode include: What the sustainability ceiling is—and how to know when you’ve hit it. Why more clients, more money, or a digital product won’t fix your overwhelm. Why scaling chaos only creates more chaos. The real reasons your business feels like it’s always one crisis away from collapse. How to stop white-knuckling your way through every week. A practical reset built around Space, Salary, and Strategy—not hustle. Why your next move isn’t reinvention—it’s realignment.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  Check out the new free training Reset Era: Earn More Without Working More: www.bsfreebusiness.com/reset  If you enjoyed today's episode, please:. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolor Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo

Most business advice assumes you’ve got unlimited time, energy, and support. But what if you’re juggling caregiving, chronic illness, parenting—or just the reality of being human? If your business looks good on paper but feels hard to run, this episode is for you. We’re digging into The Real Life Rule—the mindset shift every solo service provider needs to build a business that actually works in real life. Topics discussed in this episode include: Why most business advice is built for fantasy, not reality. The unfortunate realities of hustle culture conditioning. How you suffer when you ignore your real-life needs.  Why your capacity isn’t a problem—it’s a parameter. Breaking down what the Real Life Rule is and why I created it, and what it looks like in action  ***Take the Real Life Rule Quiz Now*** www.bsfreebusiness.com/quiz For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  If you enjoyed today's episode, please:. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolor Subscribe for new episodes every Monday Sign up for email updates at www.bsfreebusiness.com/solo

Let’s be honest, 2025 has been tough. In many cases, business feels heavier. Clients are cautious. Leads are slower. And what used to work? It’s not always landing like it used to. If you’ve been wondering, “Is it just me?”—it’s not. In this episode, I’m sharing why you may need to reset for the world we’re living in now.  Topics discussed in this episode include: How surface-level stability masks deeper tension. Why most mainstream business advice is out of touch. What is the Reset Era, and what’s involved?  Why you shouldn’t burn it all down. Why friction, fatigue, and resentment are signs that something needs to change in your business.  ***Check out the new free training*** Reset Era: Earn More Without Working More: www.bsfreebusiness.com/reset For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  If you enjoyed today's episode, please:. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolor Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo

If one more bro tells me to read The 10X Rule, I’m throwing my e-reader in the lake. Summer isn’t for hustle manifestos—it’s for books that actually bring you joy. In this episode, I’m sharing my Summer Book Stack: the hits, the current reads, and the towering to be read. No scale-to-seven-figures pressure, just real recs for real humans. Topics discussed in this episode include: My top fiction picks The fiction TBR  Non-fiction picks that won’t make you cringe  Plus two non-fiction books I’ll be reading this summer For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Ever feel like summer turns your business brain to mush? One moment you’re laser-focused, the next you’re chasing distractions, half-replying to Slack, and wondering why everything feels… off. That’s not a productivity problem—it’s fragmentation. And it hits hardest when we try to run our businesses like it’s any other season, even when everything around us is shifting. In this episode, we’re throwing out the “business as usual” rulebook and building a summer strategy that actually fits the season. Because summer is different, and your business should be too. Topics discussed in this episode include: Why you should stop pretending summer is business as usual. A three-step summer prep plan. Auditing your summer life Picking your priorities Intentionally planning for the slowdown. Letting go of the summer slowdown guilt.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

If your sales have slowed and your offer isn’t landing, it’s probably not your pricing—it’s your positioning. In a tight market, buyers aren’t gambling on vague promises or “kinda-sorta” solutions. They’re choosing clarity, confidence, and specialists who solve specific problems. This episode is your wake-up call to stop blending in. We’re breaking down why narrowing your niche (even further) is your best move—and how a sharp micro niche can transform your existing offer from “meh” to must-have. Topics discussed in this episode include: Why so much advice on micro niches is trash. Why clarity is necessary in a shaky economy. Five signs your niche isn’t working. What makes up a strong micro niche? Where to begin with micro-niching? For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

What if your best ideas aren’t gone…they’re just buried under a packed calendar and constant noise? If every idea feels stale and your creativity’s running on fumes, this episode is your permission slip to slow down.  In this episode, we’re unpacking the myth of “always-on” creativity, why overcommitment is killing your best ideas, and how to build in the margin you need to let your creativity thrive, without blowing up your business. Topics discussed in this episode include: The myth of always-on creativity. The difference between being burned out and maxed out. How things may look when you’re maxed out. Practical ways to make space and create margins.  Redefining innovation as a solopreneur. Why space is a strategy, not a luxury.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Ever tried a “simple” recipe only to end up with a kitchen disaster? That’s how most business owners run their businesses—turning something straightforward into a chaotic mess. The truth? Overcomplication is a scam. More income streams, endless platforms, and 57-step sales funnels won’t save you—they’ll sink you. In this episode, we’re breaking it all down—the Chaos Tax you’re unknowingly paying, why complexity isn’t making your business stronger, and how simplicity is the real power move. Topics discussed in this episode include: How celebrity entrepreneurs are victimizing us with their trash advice. How overcomplication steals our time and money. The “chaos tax” - what it is and how it shows up. 3 tangible steps for simplifying your business. Saying no to save yourself from yourself.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Feel like a clingy ex every time you follow up with a client? You’re not needy—you’re leading. Clients aren’t ignoring you, they’re busy. Following up isn’t desperate—it’s part of your job. In this episode, we’re getting real about following up with clients without feeling needy or annoying. I’ll show you why follow-up feels so awkward, how to fix that mindset, and break down the four most common types of follow-up so you can put this into practice. Topics discussed in this episode include: Why we feel weird about following up  Four ways you can follow up without feeling pushy Following Up with Leads After a Call  Proposal Follow-Up Existing Client Follow-Up The Post-Project Follow-Up Tips for making your follow-ups feel natural and effective For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.