

560 | Nancy Scola: How to Win the New Ideas War in Washington
Why Lena Khan's Rise Shows How Ideas Really Win in DC
Lena Khan exemplifies how new ideas gain traction in Washington: through credentials, consistency, and relatability. Despite initially being an obscure figure, her well-rooted, coherent antitrust ideas propelled her to chair the FTC, transforming the debate.
Her rise underscores that ideas in DC don't just float; they must be sticky, backed by credible and consistent sources who policymakers can engage with repeatedly.
The media ecosystem, including podcasts and alternative outlets, plays a nuanced role, but traditional media’s influence remains significant, especially when it comes to policy debates requiring deep power analysis.
As Nancy Scola says, "ideas do matter. If someone has a new idea, people seem to be attracted to it. It can gain traction and be put into practice." Khan’s story is a vivid case study of idea flow and the interplay of media, power, and personality in Washington.
Ideas Shape Washington's Power
- Ideas in Washington matter deeply and can transform political debates if they gain traction.
- Lena Khan exemplifies how a consistent, credible idea can elevate someone to a major policymaking role.
Consistency Builds Credibility
- Consistency and credibility are key for Washington sources to be trusted repeatedly by journalists.
- Lena Khan's steady, coherent messaging enhanced her reputation and influence.