175 - Should Contractors Write Blogs?

Sep 14, 2023

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Khalil and Martin

The Cashflow Contractor Podcast

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Have you ever wondered, "Should I be creating content for my business?" Should I be blogging or making videos? In today's episode, Martin and Khalil answer all of your questions.

Learn about the benefits of blogging, the various ways you can produce content, and how you can use AI technology to make content creation easier for you. You do not want to miss out on this. Stay tuned!

Time Stamps

01:22 - Episode Intro
06:56 - The Benefits of Having a Blog
11:35 - Why You Should Create Your Own Content
18:18 - How to Start a Blog When You're Not a Writer
30:18 - What Can a Contractor Blog About?
33:45 - The Process of Creating Content
41:04 - Advantages of Creating Content for Your Business
44:44 - Episode Outro

Snippets From the Episode

"The good thing about having blogs, having written things down and having them on your website is, you know, where they are." - Martin Holland
"The blog has to be useful, partly useful for you because it's SEO and you're the thought leader and you're engaging clients, but it should be useful to your audience." - Martin Holland
"Great writers are always talking to a specific person." - Martin Holland
"If you want to charge a higher price, you need to give them a reason other than price to buy from you." - Martin Holland
"Don't sit here and try to reach everybody in the world. Just think about that one person." - Khalil Benalioulhaj

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