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Practical Founders Podcast
#76: Real Estate Investor Built Her Own CRM Solution and Created a Market Leader – Stephanie Betters
Dec 29, 2023
In this podcast, Stephanie Betters, CEO and founder of LeftMain REI, shares her remarkable journey from being a Nurse Practitioner in heart surgery to creating a successful CRM tailored for real estate investors. She discusses the frustrations that led her to build the software herself, teaching herself to code in just three months. Stephanie also highlights the rapid growth of her company, achieving nearly $3 million in annual recurring revenue while remaining bootstrapped. Her inspiring story emphasizes innovation, resilience, and dreaming big in the entrepreneurial space.
59:55
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Quick takeaways
- Stephanie Betters developed LeftMain REI, a CRM tailored for real estate investors, after identifying a market need and frustration with existing tools.
- The software significantly enhances visibility into sales pipelines, leading clients to increase their business conversions by 30% shortly after implementation.
Deep dives
Founding LeftMain REI and Its Growth Journey
Stephanie Betters founded LeftMain REI, a customer relationship management (CRM) solution tailored for real estate investors, after experiencing frustration with existing software tools while managing her own real estate business. Initially, the company targeted real estate investors, but its success led to an expansion that now includes brokers and property managers. With a staff of 20 and nearly 3 million in annual recurring revenue, the business showcases rapid growth, bringing on around 100 new customers annually. This success story highlights the importance of addressing a specific market need, as LeftMain REI provides essential systems and solutions for real estate professionals.
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