Stories That Stick: The Four Stories Every Entrepreneur Needs to Tell

89% of consumers say storytelling creates lasting brand loyalty—but most entrepreneurs are still stuck perfecting their sales pages and funnels instead of crafting stories that stick.

In this solo episode, I kick off a brand new five-part series based on the incredible book Stories That Stick by Kindra Hall. I break down why stories beat data every time, the brain science behind storytelling, and introduce you to the four essential types of stories every entrepreneur must master to rise above the noise, build trust, and move people to action.

If you’re tired of struggling for attention online and want to build deep, lasting connections with your audience—this series is your blueprint.

What You’ll Learn in This Episode

• Why data gives people something to think about—but stories give them something to act on
• The science behind why storytelling taps into emotion, memory, and trust
• The basic structure every powerful story must follow (normal → explosion → new normal)
• The four types of stories that every business needs: Value, Founder, Purpose, and Customer Stories
• How storytelling is the key to thriving in today’s noisy, transactional market
• Why your next breakthrough won’t come from tweaking—it will come from telling

Key Takeaways
✔️Stories are 22x more memorable than facts alone.
✔️Connection—not attention—is the new currency of marketing.
✔️Good marketing doesn’t sell a product—it tells a story that invites transformation.
✔️Your founder story humanizes your brand and builds trust faster than any ad.
✔️Customer stories act as referrals, not marketing—they show real, relatable proof.
✔️The era of transactional marketing is over—the age of storytelling is here.
✔️You don’t need to be a perfect writer—you just need to be a real storyteller.


Timestamps
[00:00] – Why stories outperform sales pages and funnels
[02:00] – The noisy online world and the death of transactional marketing
[05:00] – Data vs. Story: Why facts alone won’t move people
[07:00] – The three-part structure every story must follow (normal, explosion, new normal)
[10:00] – Quick examples: Lion King, entrepreneurship, and everyday stories
[12:00] – The four essential stories businesses need to master
[14:00] – Overview of the Value Story: Selling through transformation
[16:00] – Overview of the Founder Story: Humanizing your brand
[18:00] – Overview of the Purpose Story: Inspiring movement through mission
[20:00] – Overview of the Customer Story: Building social proof and referrals
[23:00] – Why stories need emotion, texture, and authenticity—not perfection
[25:00] – Action plan: Find, craft, and tell your first story this week
[27:00] – Final thoughts: Stories are who we are—and what makes businesses unforgettable

This is the first episode of a 5-part podcast series dedicated to mastering storytelling for entrepreneurs, based on the powerful framework from Stories That Stick by Kindra Hall.

Each upcoming episode will break down one story type in depth—with examples, prompts, and templates you can use immediately!

Download your free companion workbook to reflect, take action, and make the most out of this series.
Click here to access the workbook!

Choose Your Next Steps:

• Pick one of the four story types (Value, Founder, Purpose, or Customer)
• Draft a rough version of your story—keep it real, not perfect
• Share your story somewhere—Instagram, podcast, email, DM, wherever feels right
• DM me your story or biggest takeaway at @itsgeorgebryant

Join The Alliance – My Relationship Beats Algorithms™ community for entrepreneurs who want to scale with trust and connection
Apply for 1:1 Coaching – Ready to build a business rooted in integrity, story, and strategy? Apply here

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