The authors introduce a paradigm shift in how sales are approached, emphasizing the importance of understanding customer's needs and helping them make progress, rather than pushing products. Understand your product's job to be done, where the customer struggles, how they buy rather than how you want to sell, where on the timeline you are, and you'll find yourself helping people rather than selling things. The struggle creates demand and your product/service solves the struggle.
Full notes on Demand Side Sales here
Buy the book here
***
To support:
Rate and share this podcast
Sign up for The Rabbit Hole newsletter
Become a patron
Join The Latticework
To connect:
Sponsor:
The Rabbit Hole podcast is brought to you by The Latticework.
The Latticework curates, explains and interconnects hundreds of mental models so that you can become a better multidisciplinary thinker. Every partner applies and is vetted, ensuring a high-quality, curious, and low-ego community.
Join hundreds of partners from around the world by applying here, or learn more at LTCWRK.com
Become Multidisciplinary. Think Better
Remember Everything You Learn from Podcasts
