Daily Dental Podcast 652. Special Weekend Episode with Ryan Gross: AI, Economy, & Smarter Marketing
Aug 16, 2025
Discover how AI is revolutionizing marketing strategies within the dental industry. Learn about the rising trend of emergency visits and the shifts in patient behaviors during economic downturns. The conversation highlights the importance of adaptive marketing, ensuring practices can attract patients without overspending. Also, explore innovative AI applications in customer service that enhance patient interactions. This episode is packed with actionable insights to help dental practices thrive in a changing landscape.
AI Snips
Chapters
Transcript
Episode notes
Early Dental Impact Signals
- Dental demand shows early signs of economic strain: hygiene stable, emergencies rising, and accepted treatment falling.
- People delay treatment until pain forces emergency visits, increasing urgent-care searches and financial concerns.
Use AI Voice For After-Hours Captures
- Implement AI phone agents primarily to capture after-hours and missed-call emergencies rather than expect full call coverage.
- Track conversions and show rates to evaluate ROI; even a few captured emergency patients can cover costs.
Google AI Customizes Search Results
- Google remains dominant but AI customizes results per user, so identical queries can return different outcomes.
- Optimize websites and ads for how Google’s AI ingests content to appear in AI-generated answers.