Today I'm joined by Joey Gonzalez, CEO of Barry's.
Founded in 1998, Barry's has led the fitness industry in innovation. Today, you can experience their signature Red Room in more than 70 studios across 10 countries, as well as in the comfort of your own home. Whether you're sprinting, lifting, or riding, in-studio or at-home, Barry’s is on a mission to inspire you to work(out) hard, have fun, find your strength, and be your best.
In this episode we discuss the launch of RIDE, the company's new indoor cycling concept. Joey explains how Barry's weathered the pandemic without closing a single studio, and we lay out a framework for making boutique fitness irreplaceable.
In this episode, you’ll learn:
- How Barry’s is leveraging their brand to add new services
- Joey’s strategy for scaling a brick and mortar fitness company
- How Barry’s survived COVID without permanently closing any of their studios
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Joey’s Links