Connecting Digital Strategy to Financial Results – Ken Novak

In this week’s The Faces of Business Episode, our guest speaker was Ken Novak. Ken is the Owner at HATCH Quantified. Before this, he was the Global Director, Digital Marketing and Ecommerce at Parker Hannifin.  His experience gained from growing B2B and B2C ecommerce brands as a part of an agency and as an ecommerce manager to execute digital strategies that drive real world results.  Kevin helps companies connect their digital marketing efforts with financial results and drive business growth.   We also discuss how his degree in rhetoric and communications has helped him to look at marketing differently. 

 

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