The Knowledge with David Elikwu 128. Framing, Marketing, and Wealth with Arielle Jackson
David speaks with Arielle Jackson, a marketing expert in residence at First Round and in her own consulting work where she helps hundreds of companies build their positioning and brands from the ground up. Arielle gained product marketing experience at Google, helping grow Gmail in its early days. At Square, she led the launch of hardware products, reaching over 30k retail doors. She later joined Cover, a seed-stage startup that rapidly grew to over 1M users before being acquired by Twitter.
They talked about:
💎 The influence of privilege in our lives
🎯 Why we constantly redefine success
📊 How marketing tricks our minds
💸 The value of convenience over price
🧠 The power of framing in decision-making
🔧 The benefits of hard, low-paid jobs
📜 Full transcript:
theknowledge.io/ariellejackson-1/
📹 Watch on Youtube:
🗣 Mentioned in the show:
Starbucks | https://www.starbucks.com/about-us/
The Privilege Paradox | https://theknowledge.io/issue26/
Rory Sutherland | https://fs.blog/knowledge-project-podcast/rory-sutherland/
Ogilvy | https://www.ogilvy.com/about
Coca-Cola | https://www.coca-cola.com/us/en
Robert Cialdini | https://en.wikipedia.org/wiki/Robert_Cialdini
Influence, New and Expanded | https://amzn.to/3B2dVkR
Alchemy | https://amzn.to/3B1EMO1
Netflix | https://about.netflix.com/
Disney | https://movies.disney.com/all-movies
Amazon Prime Video | https://www.primevideo.com/
ESPN | https://www.espn.com/watch/
SNOO Smart Sleeper Bassinet | https://www.happiestbaby.com/products/snoo-smart-bassinet
Dr. Harvey Karp | https://en.wikipedia.org/wiki/Harvey_Karp
The 5 S's for Soothing Babies | https://www.happiestbaby.com/blogs/baby/the-5-s-s-for-soothing-babies
Superhuman | https://superhuman.com/
Mike Maples Jr. | https://www.floodgate.com/team/mike-maples-jr
Volvo | https://www.volvo.com/en/
👤 Connect with Arielle:
Twitter: https://twitter.com/hiiamArielle
First Round Review: https://review.firstround.com/articles/arielle-jackson/
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
🐣 Twitter: @Delikwu / @itstheknowledge
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