The Breakout Growth Podcast

How Continuous Discovery Fuels Growth: Insights from Teresa Torres

9 snips
Oct 24, 2024
Teresa Torres, a Product Discovery Coach and author of Continuous Discovery Habits, shares her wealth of knowledge in product development. She emphasizes the need for teams to focus on outcomes rather than just features, fostering better customer engagement. Torres discusses the critical role of customer feedback in driving business growth and how continuous discovery can shape successful products. She also highlights the importance of curiosity in organizations and the value of balancing customer needs with business goals for sustainable growth.
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INSIGHT

Outputs vs. Outcomes

  • The industry is shifting from output-focused product development to outcome-focused development.
  • This requires product teams to consider the impact of their work, not just the features they build.
INSIGHT

Evolution of Product Discovery

  • The rise of UX, the Lean Startup movement, and the ability to measure impact have driven the evolution of product discovery.
  • These factors have shifted focus from large project-based research to smaller, continuous activities.
ADVICE

Customer-Centricity and Business Value

  • Focus on creating both customer value and business value, as they are interconnected.
  • Understand your business context and how your product generates revenue to align customer value with business goals.
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