For skincare brand Youth To The People, the death of retail comes to what kind of store you're running. "I think the luxury stores, the specific stores, will actually do really well because people will want that customized, very succinct experience," said co-founder Joe Cloyes on the Glossy Beauty Podcast. "Whereas I think the bigger stores, people are realizing how easy it is to buy online."
The company's own pop-up store in Los Angeles, which only lasted a few months until January of this year, was in the former camp, said Cloyes. He and his cousin (and fellow co-founder) Greg Gonzalez are still planning on opening their own space at a later date.
Youth To The People also sells through Sephora, it's biggest partner, but "we want people to come in and generally walk into something unique," Gonzalez said. "When you walk into a strong retail environment, especially one that's specific to a brand, you feel the essence of that brand. You know it. There's something specific you can call out."
The Glossy Beauty Podcast