

From $17/hr to 6-Figure Side Hustle (Greatest Hits)
27 snips Mar 6, 2025
In this episode, Jeff DiOrio, founder of EliteChess.net and former summer camp instructor, shares his inspiring journey from earning $17/hr to making six figures through his online chess academy. He discusses how he built a thriving community by organizing charity events and offering free lessons, emphasizing the power of organic growth. Jeff also reveals strategies for adapting to challenges, creating a recurring revenue model, and the importance of student engagement, all while nurturing a passion for chess.
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Charity Tournament Beginnings
- Jeff DiOrio, initially earning $17/hour teaching chess, wanted to serve his community.
- He organized a charity chess tournament, donating his skills and giving the proceeds to local charities.
Piggyback on Existing Audiences
- Leverage existing audiences by partnering with organizations.
- Offer value to their members, like free events, to gain exposure and build your own following.
Free Game Analysis
- DiOrio offered free game analysis at chess tournaments, comforting upset children and impressing parents.
- This grassroots approach, combined with paper sign-up sheets, helped build his initial email list.