Ryan Fyfe is the Founder & CEO @ Humanity, the employee scheduling software that allows you to value your employees. Ryan has built Humanity to serve more than half a million users across 87 countries, with a team exceeding 100 people and continually growing across 3 continents. They have raised funding from our friends at Point Nine and a huge thank you to Christoph @ Point Nine for making the introduction today.
In Today's Episode with Ryan We Discuss:
- How did Ryan come to be founder and CEO at Humainty?
- How does Ryan and Humanity use data to affect the marketing decisions they make with regards to customer acquisition?
- How does Ryan look to integrate customer success into the pre-purchase period to facilitate adoption?
- How does Ryan view free trials with Humanity? How do they A/B test free trials to optimise for conversion?
- How can startups ensure efficient time to value in a trial period and what is the role of customer success in this?
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The Official SaaStr Podcast: SaaS | Founders | Investors