Bottom-Up Shorts: How Local Pride Can Strengthen a Town

Hannah Rechtschaffen, Director of the Greenfield Business Association, shares her insights on fostering community pride in Greenfield, Massachusetts. She discusses the town’s initiatives to enhance local engagement and proudly compete in the Strongest Town contest. The conversation highlights the balancing act between preserving local culture and embracing economic growth, alongside the vital role of local businesses in community success. Rechtschaffen emphasizes the importance of celebrating local history and events to strengthen connections within the town.