As coaches or business owners, the TOP priority should always be to deliver VALUE first, regardless of the outcome. In a free or paid capacity.

But what REALLY is value, and how do we ensure we actually deliver it?

Value is an experience–it’s leaving someone with a feeling and something so amazing, their life is impacted even if they don’t choose to buy from you.

In this episode, the 2nd of a 3 part series based on the ‘Go Giver Sells More’, I outline my basic philosophy of value, what it entails and some general perspective around 5 main avenues to think about it, create it and deliver it consistently.

MENTIONED IN THE PODCAST:

The Go-Giver book

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