Show Notes: How Micro-Influencers Can 10x Your eCommerce Growth with Jay Neyer

In this episode of The eCommerce Podcast, Matt Edmundson talks with Jay Neyer from Lantern Soul about leveraging micro-influencers to dramatically improve advertising performance and scale eCommerce businesses from six to eight figures.

Episode Highlights

The Four Levers of eCommerce Profitability (09:28)

• CPMs - Cost to reach 1,000 people
• Click-through rate - Engagement with your content
• Conversion rate - Visitors who make a purchase
• Average order value - How much customers spend

The Micro-Influencer Advantage (20:00)

• Why accounts with just 1,000-2,000 followers often outperform celebrity influencers
• How to identify the right micro-influencers for your brand
• Creating win-win-win partnerships that benefit everyone involved

Influencer Whitelisting Strategies for 2025 (22:28)

• The technical process of running ads through influencer accounts
• Why whitelisted content performs better 95% of the time
• Setting up partnerships that deliver value to all parties

Landing Page Continuity Technique (32:49)

• Creating dedicated landing pages featuring the influencer
• The "five tips" structure that converts visitors into customers
• How to maintain trust throughout the entire customer journey

The Shift to Broader Targeting (36:12)

• Why hyper-specific audience targeting no longer works as well
• How Meta's algorithms have evolved to find customers in broader pools
• Tips for lowering your CPMs while maintaining quality traffic

About Jay Neyer

Jay Neyer is a modern Renaissance man—a philosopher, musician, and multilingual mastermind. Beyond his creative pursuits, he's a powerhouse in e-commerce, having generated over 100 million in sales and developed over 500 websites and apps. As a featured speaker for Shopify and Amazon, Jay blends big-picture thinking with technical expertise to turn six-figure brands into eight-figure success stories.

Resources Mentioned

• Lantern Soul: lanternsol.com
• Connect with Jay on LinkedIn: linkedin.com/in/jayneyer

Connect With Us

• Subscribe to our newsletter: ecommercepodcast.net
• Follow Matt on LinkedIn: linkedin.com/in/mattedmundson
• Join our community: ecommercepodcast.net

The eCommerce Podcast brings you real talk about building successful online stores. Every Thursday, we speak with experts and founders who've been in the trenches, built the stores, and learned the hard way—so you don't have to.

#MicroInfluencers #eCommerceGrowth #InfluencerWhitelisting #ConversionRateOptimization #PerformanceMarketing