Rethink Discounts! Smarter Incentives That Drive $$$

In 'Giftology,' John Ruhlin shares his expertise on the art and science of using gifts to enhance business relationships. The book emphasizes the importance of 'radical generosity' and how thoughtful, well-planned gifts can open doors, express appreciation, and create a significant return on investment. Ruhlin draws from his own experiences, including his successful strategies with Cutco and his work with high-profile clients, to illustrate how gifting can be a powerful tool in business. He highlights key principles such as mastering reciprocity, targeting the right gifts and timing, and making gifts that resonate with the recipient's inner circle.