The Playbook Podcast August 20, 2025: How Gavin Newsom took over your X feed
Aug 20, 2025
California Governor Gavin Newsom is shaking up social media with a bold, meme-laden approach that mirrors Donald Trump's style. The podcast dissects how this tactic plays into the current political landscape and what it means for communication in America. With AI-generated humor and provocative posts, Newsom is turning heads, raising questions about the future of political discourse. As midterm elections approach, the hosts analyze the contrasting online strategies of both parties and explore the whimsical world of AI imagery in politics.
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Transcript
Episode notes
Newsom Replicates Trump's Online Playbook
- Gavin Newsom's team intentionally mimics Donald Trump's online style to game X's algorithm and populate MAGA timelines.
- They aim to hold up a mirror to MAGA by posting AI-generated, all-caps, meme-filled content that thrives on engagement.
Trump Shifted Political Communication Norms
- Trump permanently changed political communications by mainstreaming meme culture, podcasts, and viral formats.
- Newsom and others are now adapting that playbook to create a combative, fighter persona for Democrats.
Democrats Crave A Fighter Persona
- Dasha and Adam note Democrats want a fighter foil to Trump and Newsom is trying to occupy that space online.
- This strategy resonates with online Democratic activists who donate and volunteer.