Innovative Social Media Tactics in Political Communication

With a smashmouth, all-caps-laden and meme-filled X account, California Gov. Gavin Newsom is holding a mirror up to MAGA — and MAGA doesn’t like what it’s seeing. For a decade, President Donald Trump has blazed trails online. And now, Newsom is finding that by replicating Trump’s posts — to the point of outright parody and trolling — he’s effectively gamed social media algorithms and colonized X’s “for you” tab. Is this a new era for political communication in America? And is the Michelle Obama “when they go low, we go high” era effectively dead and buried? Playbook’s Adam Wren and Dasha Burns sort through the AI-generated slop and get some answers.