Positioning with April Dunford How To Avoid Bad Marketing and Sales
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Aug 24, 2023 Learn how to avoid bad marketing and sales by understanding that your product is only a part of your business. Discover the importance of a formal positioning process and crafting a great marketing and sales strategy. Understand the core of sales and marketing, which is knowing your differentiated value. Find out how to build a compelling story for your positioning and sales team.
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Marketers' Negative Image Anecdote
- April Dunford shares her experience being on the "Everybody Hates Marketers" podcast which inspired her reflections.
- She reflects on why marketing and sales often get hated because of the pushy, dishonest salesman stereotype.
Product Alone Isn't Enough
- Great products alone rarely succeed without marketing and sales supporting the customer journey.
- Many notable great products failed commercially because people couldn't understand their use or value.
Truth and Fit Over Sales
- Avoid exaggeration and dishonesty in marketing; customers detect lies and it harms long-term reputation.
- Only promote products to customers who are a true fit to build trust and loyalty.