The Importance of a Formal Positioning Process and Storytelling

Today I dive deep into how to avoid bad marketing and sales and why sometimes this includes actively sharing who your product isn’t for. I go into greater detail about the following:

• Understanding that your product is only a part of your business

• How to craft great marketing and sales

• Why a formal positioning process impacts your sales and marketing strategy

• The core of sales and marketing is understanding your differentiated value

• How to build the story for your positioning 

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If you want to skip ahead:

(00:00) Today’s topic: how to avoid terrible marketing and sales

(01:55) Why thinking the product is the only thing is dangerous

(03:35) Ask yourself this question

(07:24) How to craft great marketing and sales

(10:37) Understand your differentiated value

(11:05) How to craft the story for your sales team

(17:05) Thanks for listening 

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Where To Find April Dunford:

Podcast Website: https://www.positioning.show/ 

Personal Website: https://www.aprildunford.com/ 

LinkedIn: https://www.linkedin.com/in/aprildunford/ 

Instagram: https://www.instagram.com/aprildunford/ 

Twitter: https://twitter.com/aprildunford

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Referenced:

Everybody Hates Marketers: https://podcasts.apple.com/us/podcast/everyone-hates-marketers/id1221256195 

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Production and marketing by https://penname.co/