Matthew Goodemote, Director of Copywriting at Practice Promotions, discusses using ChatGPT in clinic marketing. They cover AI's impact on Google Rank, SEO, and generating social media content. The episode explores pros and cons of using AI for in-clinic and digital content creation, emphasizing the importance of AI in clinic marketing.
AI assists in content creation and personalized marketing strategies.
AI tools like ChatGPT and Gemini can increase team efficiency and tailor content for SEO.
Deep dives
Understanding the Role of AI in Clinic Marketing
AI, or artificial intelligence, in clinic marketing involves using computer logic to analyze data and provide useful information to users more quickly than manual methods. It works by interpreting data, generating content, and gathering information. AI is utilized in content creation, personalization, team efficiency, research, and data analysis, helping clinics develop keywords for SEO and tailor content to address customer concerns.
Leveraging AI for Marketing Efficiency
AI tools like chat GPT and Gemini are used to increase efficiency in content creation and research. Chat GPT aids in writing blogs and web content, while Gemini provides evidence-based information for content creation. The focus is on team efficiency, personalization, and research to enhance marketing strategies.
Navigating AI Challenges and Considerations
AI tools like chat GPT and co-pilot offer benefits in generating content and research insights, but they require refinement and oversight to ensure accuracy. While AI can streamline content creation processes, extensive editing may be necessary for final output. Understanding AI limitations and capabilities is crucial for effective integration into clinic marketing.
Future Impacts of AI on Clinic Marketing and Engagement
AI's expanding role in video and image creation presents opportunities for engaging social media content. While current AI capabilities in video editing may be limited, ongoing advancements indicate potential for creating personalized and engaging visuals. Embracing AI-driven content creation and personalization can enhance clinic marketing strategies and audience engagement.
Should you be using ChatGPT in your clinic? If so...how?
In this week's episode, you'll learn about...
How AI will impact your clinic's Google Rank & SEO
Pros and cons to using ChatGPT for in-clinic and digital content
Using AI to generate social media content
AI is one of the hottest topics in Clinic Marketing -- so you don't want to miss this episode!
About this week's guests
Matthew Goodemote, PT is the Director of Copywriting here at Practice Promotions. He and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read. Today he’ll share how YOU should and SHOULDN’T use AI to write copy.
Jacob Siner is the Director of Marketing here at Practice Promotions. He’s been keeping up with how AI can help us create more personalized marketing AND reduce our workloads.
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