As one of the largest HVAC service providers in the Southwest, the folks at Goettl Air Conditioning & Plumbing have a clear vision for growth. And it starts with a solid foundation built by strong leadership and a willingness to change.

Their VP of Sales, Dale Steele , told us how authenticity and a positive mindset have elevated their techs and sales team and set Goettl on the path to success.

Join us as we discuss:

(25:13) The importance of authentic human connections
(34:17) Training technicians in impromptu sales
(44:17) Maintaining team alignment and a positive mindset

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Goettl - Dale Steele: You Can’t Script Authenticity