Revenue Drivers (GG #03)

Real Talk with GrowGetters Episode #03 with Darleen Priday, Frederic Jean-Bart & Ed McDonough.

Full Show Notes at: https://realbusinessconnections.com/podcast/revenuedrivers 

Watch The Full Episode On Youtube: https://youtu.be/cvlUP8O_Tlk 

During this episode, you will learn about:

[01:08] Today’s topic: Revenue drivers

[01:27] Who is Darleen Priday?

[02:08] Frederic Jean-Bart’s bio

[02:57] Ed McDonough’s background

[03:56] Why marketing is important in developing a revenue growth plan

[05:11] Key components when developing a marketing strategy

[08:25] What is affiliate marketing, and what are its benefits?

[11:04] New trends in affiliate marketing

[13:04] How to build your audience and keep them engaged

[15:47] Strategies for building trust and affinity with clients and partners

[19:29] Should you disclose the commission you earn on a sale in affiliate marketing?

[25:50] How to ensure your audience engages with what you are marketing

[27:22] What makes affiliate marketing a unique revenue-driving strategy?

[28:58] How to work with super-affiliates 

[29:59] How to keep in touch with our guests

[30:07] Ed McDonough

• LinkedIn: https://www.linkedin.com/in/edmcdonough/

• Website: https://www.ecemarketingservices.com/

[31:19] Frederic Jean-Bart

• LinkedIn: https://www.linkedin.com/in/fjeanbart/

• Website: https://performancepartners.agency/

Key Takeaways:  

•The ability to formulate a strategy for lead generation and customer acquisition gives the company focus and direction. ~Ed McDonough [04:14] 

• When developing a marketing strategy, begin by evaluating what is currently effective and what needs improvement. ~Ed McDonough [05:17]

• Having a marketing strategy is crucial because, without focus, you can waste a lot of time and money. ~Darleen Priday [05:52]

• When there is a disconnect between sales and marketing, failure is inevitable. ~Darleen Priday [06:41]

• Affiliate marketing requires time, effort, and strategy. ~Frederic Jean-Bart [07:54]

• Affiliate marketing offers businesses an opportunity for growth without spending a lot of capital. ~Frederic Jean-Bart [09:48] 

• When you focus more on being an educator rather than a promoter, it positions you as an authority figure or the go-to person in your niche, which in turn helps you build your audience.  ~Ed McDonough [13:04] 

• The only way you can know that a person is going to engage with whatever you are marketing is if they believe that you, your service, or your product can help them in some way. ~Ed McDonough [25:50]

Keep In Touch with Darleen Priday:

Website: https://dp-consults.com/

LinkedIn: https://www.linkedin.com/in/darleenpriday/

Keep In Touch with Frederic Jean-Bart:

Website: https://performancepartners.agency/

LinkedIn: https://www.linkedin.com/in/fjeanbart/

Keep In Touch with Ed McDonough:

Website: https://www.ecemarketingservices.com/

LinkedIn: https://www.linkedin.com/in/edmcdonough/

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