The Storytelling Lab Raise Capital Successfully Using Stories with Robbie Crabtree
Jun 5, 2023
Former trial lawyer turned startup coach, Robbie Crabtree, discusses the power of competitive storytelling and how to seamlessly incorporate it to inspire action and win the trust of investors. He shares his journey from athlete to lawyer and offers practical approaches to impromptu speaking. The podcast also delves into the importance of storytelling in inspiring action and the challenges faced when transitioning into a new career.
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Competitive Storytelling
- Robbie Crabtree's "competitive storytelling" aims to create stories that inspire action, especially in startups and venture capital.
- He applies principles from his trial lawyer background to help founders raise capital and address global issues.
Path to Trial Law
- Robbie Crabtree's path to becoming a trial lawyer was shaped by his interest in narrative design and influence, starting with a propaganda project in sixth grade.
- Experiences in debate, history, and observing leaders honed his skills in public speaking and narrative control.
Lessons from Athletics
- Robbie's athletic background taught him valuable lessons about hard work, preparation, and dealing with failure.
- He learned to embrace challenges and push himself harder, preparing for "game day" by over-preparing.