Raise Capital Successfully Using Stories with Robbie Crabtree
Jun 5, 2023
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Former trial lawyer turned startup coach, Robbie Crabtree, discusses the power of competitive storytelling and how to seamlessly incorporate it to inspire action and win the trust of investors. He shares his journey from athlete to lawyer and offers practical approaches to impromptu speaking. The podcast also delves into the importance of storytelling in inspiring action and the challenges faced when transitioning into a new career.
Craft a compelling story by painting a picture of the future and presenting a bold vision, while leaving execution details blank.
Deliver an effective story by mastering oratory skills, using a conversational approach, and preparing for unexpected moments.
Founders should emphasize their personal stories to build trust, attract the right partners, and inspire others in their entrepreneurial journey.
Deep dives
Crafting a Compelling Story
Crafting a compelling story involves painting a picture of the future and creating emotional storytelling. It starts with the founder's origin story and presents a bold vision for the future. The step-by-step execution is left blank to allow the audience to fill it in. The goal is to make investors believe in the founder, their vision, and their ability to achieve it.
Delivering the Story
Delivering a story effectively requires mastering oratory and rhetoric skills. A conversational storytelling approach is recommended, inviting a conversation with the audience instead of talking at them. Mastery of pacing, pausing, and frame control helps the founder to sound confident and in control. Micro and macro preparation are crucial, including anticipating questions and leveraging set pieces and prepared anecdotes to navigate unexpected moments.
Sharpening Impromptu Skills
The best impromptu speakers are never truly speaking impromptu. Micro preparation involves identifying potential questions and having prepared responses. Understanding frameworks, structuring answers, and active listening are key to thinking on your feet. By combining macro and micro preparation, founders can navigate unexpected questions and respond confidently and skillfully.
Importance of Founder Storytelling
The podcast discusses the importance of founders telling their personal stories and how it is often overlooked. The host emphasizes that the founder's story is crucial for building trust and attracting the right investors, talent, and customers. By showcasing who they are and what drives them, founders can create a deeper connection with their audience, leading to more successful partnerships and a stronger impact. The podcast also highlights the significance of diverse founder stories, encouraging representation and inspiring others.
Building Competitive Storytelling
The podcast delves into the journey of the host, a former trial lawyer, who transitioned to building a company centered around competitive storytelling. The host shares the challenges he faced in leaving his stable job and starting something new. Despite initial doubts and skepticism from family and friends, he pursued his passion and built his company. The host discusses the concept of competitive storytelling and its importance in capturing attention, persuading others, and making a lasting impact. He also reveals his upcoming book, which aims to guide readers in crafting and delivering powerful stories for various platforms and audiences.
Are you tired of pitching to investors and stakeholders but never quite making the impact you want? Have you been told to simply craft authentic stories to build trust, only to be left feeling frustrated and unheard? It's time to ditch ineffective advice and discover the power of competitive storytelling, human psychology, and impromptu speaking.
Former trial lawyer turned startup coach Robbie Crabtree uses his storytelling skills to inspire action toward solving major global issues, but the irony is that his own journey from aspiring athlete to lawyer was shaped by his obsession with narrative design and control.
In this episode, you will learn how to:
Seamlessly incorporate competitive storytelling to inspire and drive action.
Dive into the intricacies of human psychology and wield its power to craft compelling narratives.
Master the art of on-the-spot eloquence through practical approaches to impromptu speaking and preparation.
Win the trust of investors and stakeholders by seamlessly weaving storytelling into your communication strategy.
Empower future entrepreneurs with diverse success stories that foster inspiration and fuel ambition.
