Image retouching: How much value does it add?

As technology has changed, so too has property marketing.

On this episode of The Smart Property Investment Show, host Juliet Helmke speaks with Brad Filliponi, co-founder of real estate photography retouching and editing service BoxBrownie.com, to delve into the changing world of property marketing. Brad shares how the Sunshine Coast business that operates all over the world got started 10 years ago, and what property shoppers now expect to see when perusing listings.

The duo examine the ethics surrounding image manipulation, and discuss what landlords and agents need to be mindful of when enhancing properties to look their best – at what point does it become better than reality?

They also cover some of the coming tech changes that could further shake up this field, which may impact property professionals’ future service offerings.

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