Federico Torreti and Tom Sly of AWS discuss how application developers can leverage Generative AI to enhance cross-app experiences, minimize custom integrations and increase the value-add of enhanced communication features.

Topics Include:

Federico Torreti intro: What is AWS’ vision for applications
Focus of Machine Learning & AI
Ability to build rapid prototypes, experimentation
Cambrian explosion of SaaS applications
The challenge of toggling of multiple applications
Bringing the world of disconnected apps
Data and focusing on the primary value for customer
Generating more content will raise number of alerts and potential of burnout
Tom Sly intro: Being delighted by businesses
Customers expect personalization from businesses
More than 150,000 customers leverage AWS for communications strategy
Leveraging messaging to increase customer delight
2 examples: restaurant and medical need
Session wrap up

Participants:

Federico Torreti – Head of Product – Amazon Q, Amazon Web Services
Tom Sly - Director, Special Projects, Amazon Web Services

Ep048: Enhance Your Application with Generative AI