Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Teresa Torres, author of Continuous Discovery Habits, to explore the role of AI in modern product discovery. Teresa shared why customer empathy remains irreplaceable, the common pitfalls teams face when misusing AI in research, and practical strategies for integrating AI effectively—without losing sight of the human touch.

She also offered her insights on how AI can empower product teams to build skills, enhance customer interviews, and streamline discovery workflows, all while staying firmly rooted in authentic customer understanding. If you're passionate about truly knowing your customers and using AI as a tool—not a crutch—this episode is brimming with valuable takeaways!

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In this episode, we covered the following topics:

* Why AI can enhance but never replace human-driven customer research

* The pitfalls of relying on synthetic users and autogenerated personas

* How to use AI as a “team member” to synthesize interviews and uncover insights

* Importance to building curiosity and empathy into product teams

* Practical use cases for AI in discovery, including feedback analysis and research repositories

* Exciting experiments Teresa is running with AI to help PMs hone their interviewing skills

* The importance of owning your audience and the challenges of modern social media platforms

* And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Teresa Torres: https://www.linkedin.com/in/teresatorres/

* Teresa Torres X: https://x.com/ttorres

* Product Talk: https://www.producttalk.org/

* Product Talk Daily Substack: https://producttalkdaily.substack.com/

* Product Talk Videos: https://videos.producttalk.org/

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

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