
The Mr MoneyJar Show Black British Culture, Growing Up With African Parents & Men's Mental Health - Tobi Oke | EP 125
Join Mr. Money Jar and Tobi Oke, a successful content creator who built an £800k candle company, for a deep dive into Black British identity and the meaning of legacy.
Tobi shares his journey from quitting law to entrepreneurship, his Nigerian upbringing, and the cultural pressure to pursue traditional careers. The discussion tackles the "sound white" stereotype and the pigeonholing of Black men, linking it to broader issues of identity and the need for diversity in media. Tobi also speaks candidly about his Bipolar diagnosis and the importance of men's mental health. Ultimately, they define legacy as economic, social, physical and educational wealth passed through generations.
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TIMESTAMPS
0:00 Welcome & Introducing Content Creator Tobi
0:47 Tobi's Background, Clarity, and Content Platforms (TikTok, YouTube, Instagram)
2:29 Business & Finance: The £800k Candle Company Story (Fentons)
2:38 Quitting Law School and the Genesis of the Candle Business in 2017
5:56 The 4 Signature Scents: Sandalin Piper, Cedrris Leaf, Arabica, & Flossum
6:28 £800k Revenue & How COVID-19 and Force Majeure Ended the Business
6:58 Selling Clothes on Vinted & The Joy of Quick Cash
7:31 The Nigerian Career Trap: Why Did Our Parents Force Law on Us?
8:10 Education as Bragging Rights: The "Do They Have Two Heads?" Mentality
10:27 The Enterprising Element of Nigerian Culture
11:27 What is a Nigerian "Almond Mum"? (High Fiber & Healthy Doctoring)
14:24 My Father's Legacy: Coping with Motor Neuron Disease
16:18 Financial Lessons from Parents: "Always Be The Lender & Never The Borrower"
18:28 The Asset Classes I Learned About Growing Up (Cash & Property)
19:43 Yoruba vs. Urhobo Culture, Food, and Language Differences
23:43 Is There Such A Thing As Black British Culture? (A Feeling & Shared Experience)
28:59 The "Coconut" Insult & Why I Hate The "Sound White" Stereotype
31:29 Pigeonholing Black Men: Why There are Less Things We're Allowed to Be
32:39 Our Parallel Journeys with Accents and Identity
35:01 The South African Gay Algorithm & Receiving Graphic AI-Doctored Images
41:01 Safeguarding Mental Health from the "Racist Troll Brigade"
41:49 My Bipolar Diagnosis & The Day I Tried to End My Life at Tower BridgE
45:35 The Journey to Finding the Right Medication (Chemical Imbalance)
46:48 My Experience with Depression at University
48:17 The Sad Truth About Men's Mental Health Messages ("I'm So Sorry, I'm a Loser")
49:43 Prostate Cancer UK's Racist Ad Backlash: The Need for Black Consultation
52:33 The History of Microaggressions in Advertising (Sanex & Soap Commercials)
54:38 Final Question: What Does Black Wealth Mean To You? (Legacy)
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PLEASE FOLLOW
Tobi
Instagram: https://www.instagram.com/tobblesv2/
TikTok: https://www.tiktok.com/@tobblesv2
Mr MoneyJar
Instagram: instagram.com/mrmoneyjar
TikTok: tiktok.com/mrmoneyjar
YouTube: youtube.com/@mrmoneyjar
Website: mrmoneyjar.com
And if you enjoyed this week's episode, please SUBSCRIBE: youtube.com/@themrmoneyjarshow
