Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold What’s Up THIS WEEK: 😳 Big Changes: LinkedIn & Instagram + 15% Email Trick! ➕ The Girlfriend on Prime - Good or Bad? | Ep. 413
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Sep 17, 2025 LinkedIn unveils powerful new analytics tools that can amplify your content strategy. Instagram users can now pin their comments for better engagement. Jay reveals a simple email marketing hack to increase open rates by 15% without extra writing. The podcast also touches on the plummeting value of LaBubu toys while recommending 'The Girlfriend' on Prime for a binge-watch. Plus, there's a critique of the Netflix catfish documentary, ensuring listeners stay in the loop with entertaining insights!
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LinkedIn Adds Hidden Engagement Signals
- LinkedIn now shows saves and private-sends for posts, revealing deeper engagement signals.
- These metrics matter because LinkedIn uses them to decide how widely to circulate your content.
Post Frequency Raises Future Impressions
- Buffer analysis shows posting frequency boosts future post impressions significantly.
- Posting 2–5 times weekly adds ~1,000 impressions while 6–10 posts can add over 5,000 impressions per post.
Pin Your Own Instagram Comment
- Pin your own Instagram comment to highlight extra info or calls to action.
- Hold your comment and choose pin once the feature is available to you.