Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ep. 205 - BEST WEBINAR Lead Gen is FACEBOOK😳? LINKEDIN For CONSUMER? 😬 MY FIRST JOB!! Ask Us ANYTHING!

Oct 16, 2024

Discover the unexpected effectiveness of Facebook for B2B lead generation. Explore LinkedIn's unique advantages for consumer marketing. Enjoy personal anecdotes from the host's early job at The Limited. Engage with listener questions in a rapid-fire Q&A, bringing you valuable insights and marketing strategies. Tune in for a delightful mix of professional tips and laughter!

11:51

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Utilizing Facebook for B2B advertising can significantly reduce customer acquisition costs by effectively reaching decision-makers engaged with relevant content.

LinkedIn serves as a powerful tool for consumer marketing, achieving higher engagement rates through its expansive audience and effective targeting capabilities.

Deep dives

Facebook for B2B Marketing Success

Running business-to-business (B2B) ads on Facebook has emerged as an effective strategy, yielding surprisingly low customer acquisition costs. Targeting options on Facebook allow marketers to reach decision-makers who engage with B2B content more frequently than expected. In fact, Meta's data indicates that IT decision-makers are over twice as likely to be daily active users compared to others. Therefore, failing to explore Facebook for marketing webinars and events could result in missed opportunities in paid advertising.

Exploring Effective Strategies for B2B and Consumer Marketing

12min

In this episode of Do This, Not That, host Jay Schwedelson discusses marketing strategies, personal experiences, and answers listener questions in a quick "Ask Us Anything" format.

=================================================================

Best Moments:

(01:57) Question about running B2B ads on Facebook

(03:33) Effectiveness of Facebook for B2B marketing

(04:34) LinkedIn's success for consumer offers

(06:48) Sponsor message for Marigold email platform

(08:07) Jay's first job experience at The Limited

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export