Behind the Numbers: Welcome to the Third Era of the CMO Role—The Chief Marketing Everything

On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-welcome-third-era-of-cmo-role-the-chief-marketing-everything

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