The host shares his experience with COVID-19 and a creative solution to continue recording. They discuss the power and risks of AI, including synthesized voices and AI's impact on accessibility, business leadership, and content creation.
Synthesizing voices using AI technology has the potential to provide a voice to individuals who are unable to speak, revolutionizing accessibility.
The ease with which anyone can synthesize somebody's voice raises concerns about the spread of misinformation and erosion of trust in audio and visual content.
Deep dives
Using AI to Synthesize Voice
In this podcast episode, the host shares his experience of being unable to record his episode due to sickness while still maintaining the continuity of his show. He explains how he used artificial intelligence (AI) and a program called 11 Labs to synthesize his voice. By training the software with his voice recordings and typing the text he wanted to narrate, the AI program created a reasonably accurate audio file featuring his voice. This technology has the potential to allow individuals to continue having a voice even when they are unable to speak, making it a breakthrough for accessibility.
Implications and Concerns of Synthesized Voices
The podcast also explores the potential benefits and concerns associated with this technology. On the positive side, it highlights how AI can give a voice to those who have never spoken before, enabling breakthroughs in accessibility. However, the host acknowledges the potential misuse of this technology. He discusses the ease with which anyone can synthesize somebody's voice with clean audio files, raising concerns about the spread of misinformation and the erosion of trust in what we hear. The emergence of deep video fakes further compounds this issue, leading to a world where truth is questioned both in audio and visual content. Despite these concerns, the host remains hopeful about the positive impact of AI and emphasizes the importance of using this technology for good and worthy purposes.
In this new episode of The Marketing Companion, Mark Schaefer was faced with a crisis and he asked AI to solve it for him. You'll just have to hear it to believe it.
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