In this last Faces of Business interview of 2020 we talked with AJ Wilcox. AJ is a LinkedIn paid ad expert and managed the largest LinkedIn paid advertising account for several years. He offers great insights to the use of paid ads on LinkedIn.
Paid advertising is common on most social media platforms like LinkedIn. They each have their own strategies and require a specific way of dealing with them. This includes the placement of Ads on LinkedIn and LinkedIn PPC. AJ explains some of the strategies he uses.
